Patient Communicator eNewsletter
|Feature||What / Why|
Your e-newsletter comes with a section for your own announcements and features, so you can tell your patient community about:
|Links to your Patient Portal||Your Patient Portal is only effective if patients use it.
Your Patient Portal + Your Patient Communicator eNewsletter = the Best Solution for Patient Portal Utilization.
|The Latest Health News, Built-in||Fresh content is what keeps your patients engaged with your communications. Your e-newsletter comes with its own automated, award-winning news feed which populates your e-newsletter automatically, keeping it fresh and up-to-date at all times with the latest health news.|
|Pre-setup Templates||Your e-newsletter template is setup in advance for you. You won't need to worry about designing and coding your own e-newsletter template. If you have a design or look-and-feel, we will match it for you.|
|Click, usage tracking||You can view all of your e-newsletter usage any time in your online portal. All e-newsletter usage is tracked separately by individual issue.|
|Archives||Your past e-newsletter issues can be posted on your website. Archives are updated automatically with the most recent and past issues.|
|Work-flow Reminders||Healthcare organizations are busy places. The system reminds staff in advance that your e-newsletter is scheduled to go out so it will always stay fresh.|
|Automated content personalization||Your patients will be more engaged with your e-newsletter if the content is relevant to them. Our automated personalization system means that this is done for you automatically and will keep your subscribers interested.|
|Content Filtering by Specialty||Depending on your practice's specialty your e-newsletter will prioritize health information from those areas. We will also filter out content not needed.|
|Web Service||Some organizations want to seamlessly integrate their e-newsletter signup into existing registrations on their websites, or within their Practice Management Systems. Our proprietary Web Service allows e-newsletter signups to integrate seamlessly into any of your existing registration areas.|
|RSS Feeds||Every e-newsletter template is already setup to take in RSS feeds.|
|Network-Level Messaging / Advertising||Healthcare organizations can send their specialized messages and advertising across their entire e-newsletter population – or target specific segments.|
|Repeat Scheduling||Our scheduling system allows you to setup a schedule that works for you and your partners so your e-newsletter(s) will run without the need to schedule each issue.|
|Deliverability Management||Automated bounce processing, feedback loops, CAN-SPAM compliance, and ISP protocol maintenance keep your e-mails in patient inboxes.|
|Advanced Engagement / Management Tools|
||Send specific content only to those users that match certain attributes, such as users with specific health interests, gender, or location.|
|Group Targeting||Send content to specific groups that you define.|
|Content Regionalization||Content Regionalization allows your users to ONLY see content (such as classes and events) that matches with each individual users’ geographic (regional) information.|
|Content Filtering / Exclusion||Review and exclude any of the health news topics, categories, or individual articles you do not wish to be included as part of your e-newsletter delivery at any time.|
|Corporate Portal||Dashboard portal to manage and monitor an entire network of users (from 2 to 20,000+). For example, used by Health Plans to manage/view its network of private-labeled employer Programs.|
Complete CommunicatorTM eNewsletter System
- Three e-newsletters to meet all of your marketing and communication needs. All managed from one central, easy-to-use online portal.
- Easy content management so you can add all of your important messages and updates to your e-newsletters for existing patients, prospective patients, and physicians.
- Supports both Meaningful Use and NCQA's Patient-Centered Medical Home (PCMH).
- Patient eNewsletter
- Contains the latest health news articles personalized for patients. Same health news used by the U.S. Department of Health and Human Services
- Space for you to add announcements (hospital updates, RSS feeds, news, events, health tips, etc.) for your patient community
- Space for you to promote areas of interest on the web
- Maintain a separate list just for your marketing and promotional efforts
- Useful for promoting your hospital to your physician network and colleagues
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